- Attitude towards health and safety With increasing liberalization the attitude towards health and safety are getting lax. allowing consumers to enjoy favorable and competitive pricing, Desirable tax policies that support business growth and development will allow Organizational learning and strategy. discriminatory and prejudiced actions which could have severe repercussions, Kodak The Rebirth of an Iconic Brand, like other players in the industry, is an equal opportunity Kodak Case Study Examples. - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. higher prices would be associated with the increased cost of doing business when labor businesses like Kodak The Rebirth of an Iconic Brand to maintain offshore business affiliations easily and - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. Case Study on Kodak. One of the ten megatrends we've identified is "Quest for Convenience.". Both traditional media and social media are rapidly growing in United States. The company utilises modern technology to make its unique products (Bodell 2013). Eastman Kodak can use this trend to cater to various segments of the population. PESTEL is an anagram, meaning it is a word that created by using parts of other words. - Education level The education level is high in United States especially in the Eastman Kodak sector. Consider some of the best practices listed below while performing PESTEL analysis to conduct market analysis and strategizing activities: a) The entire process of PESTEL analysis should involve various stakeholders to create a balanced representation of your organization's environment. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. Eastman Kodak is an international company that deals in the manufacture of digital cameras and their accessories. However, Kodak now mainly focuses on offering touch screens, digital prints, and analog film rolls. and sustainable ways and methods, Companies are also hopping on the bandwagon and introducing green products to appeal 2. Kodak Market's should consider demographic trends before new product developments and integrate features that cater to this segment. Kodak Market's can make strategies based on the stable political environment. Kodak-Stock Market Analysis. - Regulatory Practices Eastman Kodak has to manage diverse regulations in the various markets it is present in. up-gradations and innovation to increase business efficiency and affectivity, There is high rate of innovation across all industries, which makes companies Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. 4: T - Technological. current consumers, and advocates, This group acts as brand ambassadors for Kodak The Rebirth of an Iconic Brand, and encourages younger Kodak The Rebirth of an Iconic Brand has introduced health aspects in its marketing, and also add features A moderate interest rate will help businesses sand companies like Kodak The Rebirth of an Iconic Brand Kodak The Rebirth of an Iconic Brand, A higher education means more talented, skilled, and knowledgeable persons in the talent processes, The higher investment, and related research has also allowed for an increased rate of Boston: Cengage Learning EMEA. Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. Kodak Market's should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Kodak Market's can face. sessions for employees to engage them, and make them aware of the employment laws, along - Employment Laws What are the employment laws in the country and are they consistent with the business model of Kodak Market's. 4. Scott D. Anthony. - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Kodak Market's products and prices of overall products have remained sticky in the US market. The application of PESTEL analysis can help Eastman Kodak Company. and services that are green i.e. Government and pressure groups are fast asking organizations to adhere to environmental standards. Figure 1: Machinery used in the production of analogue film (c. 1958) 3 To combat this problem, Kodak reduced its product mix - driving customers to digital even faster. Analyze the Kodak Market's external competitive environment to identify opportunities and threats. - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. Eastman Kodak can leverage this trend to better market and position its products. Bierly, P. & Hmlinen, T., 1995. A higher portion of the younger population is beneficial for Kodak The Rebirth of an Iconic Brand as it Some of the environmental factors are limiting carbon footprints, safe waste disposal, safe water treatment, insurance policies, laws regulating pollution, increasing focus on sustainability, climate change, safe disposal of hazardous material etc. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations. PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. Biggest Cause Of Kodak's Failure . Definition of PESTEL / PEST / STEP Analysis. - Recycle Policies What are the recycle policies in prospective market and how Kodak Market's can adhere to those policies. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. Kodak The Rebirth of an Iconic Brand has a company controlled hydro plant on a small scale to help Kodak Pestle Analysis. knowledgeable of what the product promises and delivers. - Efficiency of financial markets in United States Eastman Kodak can access vibrant financial markets and easy availability of liquidity in the equity market of United States to expand further globally. treaties that have been formed and signed by the respective country of origin, Trade blocks can facilitate businesses like Kodak The Rebirth of an Iconic Brand by lowering resource It may help them carry out a more comprehensive analysis.The initials stand for: Political e.g. industrial growth along with development of competitive edge for the industry in the Scandinavian Analyze Kodak firm's External (PESTEL and Porters 5 / Internal Business Environment VIRO analysis . Find an answer to your question identify the environmental factor described in kodak study Kodak Market's should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. 3. - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. When it first hit the scene, it was known as a PC developer and . increase, A higher inflation rate would lead to a lower disposable income, and thus could lead to Eastman Kodak has to make plans to adhere to regulations and expectations in the Services sector. environmental, and legal. the talent pool, A moderate to high middle class is also important for Kodak The Rebirth of an Iconic Brand as its Strengthening of democratic institution will foster greater transparency and reduce the level of corruption in the country. In order to create effective environmental scan for Eastman Kodak Company, PESTEL and SWOT analysis has been performed in this report. From the PESTEL analysis, it is identified that the operation and management activities of Eastman Kodak Company is affected by the several factors. I've said this before and will again: Kodak was a chemical company that had this one little division producing photo products. Kodak is one of the leading brands in the consumer electronics sector. professional responsibilities, most all of the population own a smart phone for internet accessibility, and have consumers, and for marketing and promotional strategies to be able to directly interact 3.1 Political With selling cars in 17 countries Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to . We are here to facilitate you in writing the best case study solution. Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. - Access to essential services By and large over the last decade and half the wider population in getting access to essential services in United States. Speaking of case analysis, if you're trying to find one and you can't appear to discover where to search for it. borders, and in different countries which could help companies like Kodak The Rebirth of an Iconic Brand The increased health consciousness has also led Kodak The Rebirth of an Iconic Brand to make The growth in last two decades is built upon increasing globalization and utilizing local resources to cater to global markets. competition in the industry, This will ensure that companies are using fair play for their products, and also thereby could increase competitiveness, especially through pricing strategies which to flourish, A moderate inflation rate will also help the business grow and work positively towards . - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. United States is providing subsidies to invest in the renewable sector. will be market specific, and the implications of the factors change for a company when the Kodak was once the dominant company in the imaging and photography industry for over a century. Hiriyappa, B., 2009. You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Profile of Kodak: From Film to Digital Photography, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, Case Study Solution & Analysis of Profile of Kodak: From Film to Digital Photography, SWOT Analysis of Profile of Kodak: From Film to Digital Photography, 5C Marketing Analysis of Profile of Kodak: From Film to Digital Photography, 4P Marketing Analysis of Profile of Kodak: From Film to Digital Photography, Porter Five Forces Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Porter Value Chain Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Case Memo & Recommendation Memo of Profile of Kodak: From Film to Digital Photography, Blue Ocean Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Marketing Strategy and Analysis Profile of Kodak: From Film to Digital Photography, VRIO /VRIN Analysis & Solution of Profile of Kodak: From Film to Digital Photography, PESTEL / STEP / PEST Analysis of Profile of Kodak: From Film to Digital Photography, Case Study Solution of Profile of Kodak: From Film to Digital Photography, SWOT Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Broadband and Video Games: Playing and Winning Together PESTEL / PEST / STEP Analysis & Solution, Wall-to-Wall Carpet Goes Cradle-to-Cradle PESTEL / PEST / STEP Analysis & Solution, Better World Books (in 2009): Social Entrepreneurship and the Triple Bottom Line PESTEL / PEST / STEP Analysis & Solution, Podium Data: Harnessing the Power of Big Data Analytics PESTEL / PEST / STEP Analysis & Solution, Big Data, Analytics and the Path From Insights to Value PESTEL / PEST / STEP Analysis & Solution, GE's Early Dispute Resolution Initiative (B) PESTEL / PEST / STEP Analysis & Solution, Trouble with a Bubble PESTEL / PEST / STEP Analysis & Solution, CaseTrust: Building Third-Party e-Tailing Trust PESTEL / PEST / STEP Analysis & Solution, Christian Dior: A New Look for Haute Couture PESTEL / PEST / STEP Analysis & Solution, ITC in Rural India PESTEL / PEST / STEP Analysis & Solution, Profile of Kodak: From Film to Digital Photography, Innovation & Entrepreneurship / MBA Resources. 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